Prater Digital is an integral part of the Prater Galerie. Since its inception in 2020, it has been exploring new approaches to engaging with digital culture. Rather than serving merely as a substitute for physical spaces, Prater Digital sees itself as an experimental platform that initiates, supports, and showcases artistic engagements with socio-political issues in the context of digital technologies.

At its core are critical perspectives on digitalisation and digitality. To this end, Prater Digital collaborates with artists from a wide range of media art disciplines – including net art, immersive art (e.g. through the use of extended reality technologies), generative art, crypto art, data art, game art, and post-digital art.

The projects may take on a variety of forms: from 3D exhibition spaces and works involving artificial intelligence, to interactive formats using chatbots or augmented reality. While such technologies are often framed in public discourse as tools for commercial use, Prater Digital deliberately positions itself as a counterpoint to this logic of exploitation.

A particular focus lies on digital sustainability – both the ecological impact of the physical infrastructure underpinning digital processes, and the associated consumption of resources. Prater Digital addresses two key aspects in this regard: the digital-ecological footprint of its own curatorial work, and the discursive sustainability of its contributions to ongoing debates, not only within the arts but also in fields such as Science and Technology Studies.

In doing so, Prater Digital operates at the intersections of art, technology, and society, highlighting the need for a communal space for experimental artistic and curatorial practices in digital contexts. Through curated projects and transdisciplinary collaborations, the Prater Digital team fosters spaces for exchange and artistic research – revealing facets of digital culture that often remain hidden in everyday life.

In collaboration with discursively engaged media artists, Prater Digital positions itself as a critical counterweight to digital consumer culture – a space for thinking, questioning, and artistic exploration in an increasingly digitalised world.